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Camila Casarotto Aug 13, 21 | 12 min read how to align content with data marketing Producing digital marketing content without knowing Business Email List why or for whom is something that only wastes time and money. In times of Big Data, companies have endless data about the market that they can use to analyze and direct their content strategies. Data marketing Business Email List is a data-driven approach, which can also be implemented in content marketing. In this perspective, all strategic decisions about planning, production and content Business Email List promotion are made based on the knowledge that data can provide about the market.

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In the end, what is Data Marketing? Data marketing or data-driven marketing is the incorporation of data as the central axis of marketing Business Email List decision-making. The creation of campaigns, the definition of the target audience, the choice of a new channel, the production of content, all of this is driven by data. However, the data, by itself, reveals nothing. A graph can show the average age of your audience, but how can that be used to Business Email List improve results? Companies must have tools and procedures for data collection , treatment and analysis , so that human intelligence can transform them into useful information Business Email List and insights to improve strategies.